B2B Skills

In today's competitive business climate, commercial responsibility spreads deeper and wider within organisations. This intensive two-day programme will provide a thorough grounding in how to exploit the commercial opportunities that will drive your business success, and access the potential risk.

The programme builds greater awareness of both the financial and non-financial impact of business decisions and actions. The payback is immediate as participants will be confident they can apply the insights gained as soon as they return to work.


By the end of this programme you will be able to:

  • understand the cost and value drivers of your business or business area
  • take action that will improve cash flow and profit performance
  • manage the sales pipeline by monitoring activity, skills and targeting
  • analyse financial performance and use key ratios to make sound business decisions
  • manage your business in a way that will optimise shareholder value.


A mix of case studies, exercises and group facilitation. Intensive and pacy, a lot of ground is covered but the approach is flexible enough to meet the specific needs of participants.

Who should attend?

Directors, managers, buyers, account managers and sales people, commercial and contracts managers, project managers. Anyone with the need to improve financial performance and commercial awareness.


Two days

For further details please call Simon Kelly on + 44 (0)1306 621600.