B2B Skills

You work in a results driven business-to-business sales environment. Competition is tough and customer expectations are always rising. You want to stay ahead of the pack, meet customer expectations and move up to new levels of performance.

This programme will allow you to step back from the fray and learn sales approaches which will make you more successful, usually by working smarter not harder. We will show you how to get closer to your customers by understanding the sales process and customer behaviour in greater depth. The pay off is that you will win more business.


By the end of this programme you will be able to:

  • lead highly professional sales meetings
  • apply knowledge, skills and behaviours that will result in higher volumes or more profitable sales
  • build better rapport with customers
  • enhance self-awareness to improve confidence and performance
  • obtain unique insights into how buyers think and make decisions
  • manage the sales process and be more successful.


The approach is practical and participative. We use case studies and exercises to explore approaches and skills. Participants draw on their own experiences and build confidence through using their new skills in situations that reflect their own sales environment. The facilitator, a consultant with exceptional personal experience of business-to-business selling, will ensure that all participants obtain maximum value.

Who should attend?

The programme is designed for both new and experienced sales people or account managers operating in a business-to-business environment.


Two days

For further information, please contact clive.watkins@morgan-clarke.co.uk or call him on +44 (0) 1306 621600.